What Are Rep Shoes? A Guide to Replica Sneakers He was seeking a refund for seven pairs of sneakers, some of them ultra-rare shoes produced jointly by sportswear and fashion giants Nike and Dior. Reps, or replicas, are knockoff or imitation shoes manufactured to be as identical as possible to the name-brand designer shoe. They’re not authorized by the original company and are often sold for much cheaper than the real thing. One shoe arrived mis-shaped so it would not fit a human foot. The ...