Chelsea's £40million-a-year club record shirt sponsorship deal with The Yokohama Rubber Company, announced on Thursday evening, will help to guarantee that the Premier League's shirt deals are collectively worth twice as much as those in the n

The advert would  fall foul of the new rules from the Betting and Gaming Council, which come into force from March 1, but it would not be restricted because the firm involved is not under the BGC's jurisdiction, a spokesman for the representative body told Sportsmail. In case you loved this short article and you would like to receive much more information about fun88 เข้าระบบ generously visit the web page. The ad attracted sharp criticism from an MP who campaigns for tighter regulation on gambling. On Saturday, Arsenal promoted a Super Boost offer with its 'official betting partner' directly above a retweet from the Junior Gunners, featuring a young mascot giving a virtual team talk to the players before their game against Leeds United. April 13 (Reuters) - Premier League clubs have collectively agreed to stop featuring gambling sponsorships on the front of soccer kits from the 2026-27 season, the English top-flight league said on Thursday. "The announcement follows an extensive consultation involving the league, its clubs and the Department for Culture, Media and Sport as part of the Government's ongoing review of current gambling legislation. ‘Football clubs are using their social media to push betting. It is probably part of the deal they have with gambling companies,' MP Carolyn Harris, chair of the All-Party Parliamentary Group on Gambling Related Harm, told Sporstmail. The Government says online revenues could fall by more than £700million as a result of the new rules. For example, high street casinos will be allowed to install up to 80 gaming machines - up from the current 20. Regulations for bricks-and-mortar casinos will be relaxed to level the playing field with online rivals. The Gambling Commission - the industry regulator - will also be given new powers and additional funding, while a new ombudsman will strengthen customers' rights if gambling companies fail to be socially responsible. Chelsea's new deal shows the staggering earning potential for ‘super clubs' with genuine global followings, and highlights the global nature of the Premier League as so many foreign companies seek to use English football to sell their wares to an international audience. Chelsea's deal with Yokohama is even more massive than the deals currently in place at Europe's biggest, richest and most financially savvy clubs - Real Madrid, Barcelona and Bayern Munich. That trio have current agreements respectively with Emirates, Qatar Airways and Deutsche Telekom each worth around €30 million per year, or about £25m a year at the exchange rates in place at the time. Chelsea and Yokohama Rubber Company's new £200m sponsorship... Dunkin Donuts apologise after sharing insensitive version of... WIN tickets to the Capital One Cup final as Chelsea face... Chelsea announce mega shirt sponsorship deal worth nearly... Plans for a levy on the gambling industry to fund research into addiction and treatment for it have also been axed. Nearly half the clubs last season were sponsored by gambling companies, including Newcastle and West Ham. The report added that sleeve deals are still permitted. According to a report in The Times, ministers have signalled that the white paper will not include shirt sponsorship restrictions if the voluntary agreement was reached. There is widespread concern about the exposure of children to gambling brands through football and where advertising appears on social media, often endorsed by the club, it is a direct pitch to youngsters viewing those channels.