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on April 30, 2024
Remember that a logo might be printed on an envelope, a hoarding, or other material. It should be scaleable. It should be easily recognizable on any background, in any color. Although a logo will have a specific colour, we know from experience that sometimes you might need to print it on gray scale or different backgrounds. Keep this in mind when designing your logo. Your logo should be able scale down to half an inches without losing any detail. Take a look at giants such as FedEx, Nike, and Reebok. Their logos can be easily identified because they are simple.
Next, visit some websites to see their packages. Different companies offer different packages with different benefits. You may find a package with one design concept but another package will have three or four or more. Logo concepts are basically different versions/ideas of your logo. With several concepts in front of you, you can easily decide which one you should choose. You can also ask them to revise one concept to make it better. So, you should select a package after thinking that how many concepts you should get that will allow you to make a final decision. With several concepts, it will be easy to mix different elements to come up with the final design.
It's best if you keep it simple. Your logo can still be distinguished even if it is simple. The logos that have less information are more distinguishing. A brewery and the mountain stream where the water is drawn from are all that's needed to make a beer a top-selling beer. Of course, you may only be thinking of stepping up your game in your own home bar with no desire to sell your beer to anyone outside of your bar.
It is your business logo design, not your company's name, that most people associate with a particular product or services. It is much easier to keep a business logo design than a lot of words. This is what we call brand identity. It allows you to associate a product with your company's name or logo. Here are some things you should remember when creating a business logo.
Sometimes a client may disagree with your ideas and might not like the logo you made for them at all or may reject the direction in which you are aiming. Sometimes they might request something completely opposite. First, give them what they want and thereafter show them what you think would work out to be a better idea. It is highly likely they will like your idea and consider it. This is passive persuasion. They will always return to you when they need artwork in the future because of the potential you have.
Also, be careful when selecting the colours for the logo. It is best if you will stick to using only the CYMK or RGB colour methods, so you can be assured your logo will look as good on your website as it does on printed marketing materials. Make sure your logo is also presented well when it comes to black and white printed marketing materials and the like. You may need to fax corporate materials printed on letterheads that include your logo. This will ensure that it arrives at the right end.
Normally, when I start thinking about a brand design I start with the first letter or letters of the name. If you were making Brooklyn's Finest Beer, the letters B, F and B again are where I would start. Finding a great way to arrange them is an old technique and yet, slot qris it's still quite unique. But, sometimes simply writing out the name in a beautiful font works great.
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